Monday, 22 September 2014

Coca Cola’s label move is only ‘inch-by-inch’ progress


Even when fizzy drinks giant Coke improves its labelling, it only serves to underline the need for a much tougher regulatory environment,  argues CI's Head of Campaigns Justin Macmullan. 

Last week, Coca Cola announced that it would introduce traffic light nutrition labels on the products that it sells in the UK.

It’s good news for UK consumers trying to choose a healthier diet, but this inch-by-inch approach underlines the need for a global agreement to protect and promote healthy diets.

These labels use red, amber and green to clearly signal to consumers whether the product contains high, medium or low levels of salt, sugar and fat.

This development is certainly good news for the nutrition labelling scheme in the UK. Many UK retailers have signed up to the scheme and with manufacturers also joining, the UK is now moving towards one widely used and understood labelling system.

But it is obvious that more needs to be done.

Dragging their feet

Of course it isn’t the responsibility of Coke to introduce national nutrition labelling schemes, but Coke and other multinational food companies can certainly help by not dragging their feet or lobbying against their use.

The traffic light labelling scheme has been around in the UK for several years and Coke only announced their intention to join last week having shunned it in the past.

Will other countries have to go through years of campaigning for their consumers to get the same deal as UK consumers?

Read the label 

In the same week as Coke’s labelling announcement, I noticed large posters outside my local supermarket advertising one litre bottles of Coke on special offer. It's not an uncommon sight in the UK.

Similarly Coke is one of the world’s biggest spenders when it comes to marketing. Take for example their investment in the football World Cup, when they linked their high fat sugar products to one of the biggest sporting events in the world.

And just yesterday it was announced Coke will sponsor the London Eye – a major UK tourist attraction.

It is hard not to conclude that Coke and other major food companies are only making small changes when they feel there is no other option, but failing to take the action that is really needed to tackle rates of obesity around the world.

Just one can of regular Coke has 35g of sugar and exceeds recent WHO recommendations for the amount of calories that an adult of normal weight should get from sugar in a day.

According to Coca-Cola’s annual report, Great Britain consumed 200 of the company’s beverages per person in 2012.

The same figure for Mexico was 745, equal to more than two drinks per day, whilst US citizens on average consumed just over 400 beverages per year. Not all of these beverages will be regular Coke.

A global convention 

Obesity and diet related diseases such as diabetes, and heart disease are a public health disaster in many countries and tackling the causes requires a comprehensive global approach. CI is calling on governments to support CI’s proposal for a global convention to protection and promote healthy diets.

Tuesday, 2 September 2014

The process for the revision of the UN Guidelines enters a definitive stage

It is a crucial period for CI’s work to ensure global consumer guidelines are updated to meet new challenges, CI consumer policy expert Antonino Serra Cambaceres says. 

The global consumer movement faces a big challenge. We have to convince governments to support our United Nations Guidelines on Consumer Protection (UNGCP) proposals.

It is a complex task and time is of the essence. Governments, more specifically government missions accredited to UNCTAD, hold the fate of this process in their hands.

Therefore, the coordinated work we have to do will be essential to obtain their support.

We can ensure the Guidelines remain the global benchmark for consumer protection - and we have an obligation to reflect the needs and aspirations of millions of consumers worldwide.

If we work in a coordinated manner, this effort will certainly bear fruit.

It’s important to look back on how we arrived at this point.

In 2013, CI presented a proposal which was developed with input from its Members.

In this proposal, we identified issues that needed new guidelines - financial services, e-commerce and energy among others - as well as those in which it was necessary to adapt existing guidelines.

Since then CI continued to participate in the review process and sent responses to the four working groups that were created in 2013 – namely  Financial Services, Electronic Commerce, Implementation and Other Issues.

In these responses we reaffirmed the points that we felt should be updated.

This first stage of this work ended on August 15 when UNCTAD released a report called "Report on the modalities for the review of the UN Guidelines for Consumer Protection".

The publication of this report marked the second stage of the process. UNCTAD has requested all stakeholders - governments, international organisations, civil society groups – comment on the report so that work groups can develop concrete proposals.

This means that from now until October 2014 working groups will identify areas and issues on which there is some consensus to progress the update of the Guidelines.

That’s why this second stage is very important. UNCTAD expects proposed revised texts of the new guidelines, which will take the form of a resolution, will be discussed at a meeting to be held in Geneva, in January 2015.

The draft resolution will be due in November this year, for further comments before January’s meeting.

The 7th UN Review Conference, to be held in July 2015, will approve the draft resolution to be submitted to the UN General Assembly for adoption.

Thursday, 21 August 2014

Spain leads the charge to limit bank card fees

Banks say banning card fees would increase costs for the consumer. David Ortega, of CI Member OCU, explains why Spain and the EU disagree.

The Spanish government, as part of a package of measures to boost the economy which should enter into force on 1 September, has decided to limit the fees for payments with credits or debit cards: to 0.3% for credit card payments and 0.2% for debit card payments.

As an additional constraint, a maximum fee of seven cents is foreseen for debit payments, to avoid cases where the new scenario could generate higher commissions than today.

For small payments, of up to 20 euros, these commissions are set at a lower level: 0.2% to 0.1% for credit and debit cards.

These regulations shall apply to all payments made at points of sale in Spain in which at least one Spanish provider of payment takes part. This also includes e-commerce transactions.

Business cards, corporate or cash withdrawals at ATMs are excluded.

Spain  is effectively  putting into practice the proposed regulation of the European Commission on interchange fees, which aims at regulating maximum fees as a measure to promote the internal market.

The current economic context, the gradual economic recovery and the need to invigorate consumption across all channels - including the electronic one - call for the availability of safe, efficient and competitive electronic payments.

But how does this work? A multilateral interchange fee (MIF) is a fee that a retailer's bank must pay to a consumer’s bank for each card payment.

MIFs typically involve four parties: two banks, a consumer (the cardholder) and a retailer (merchant accepting a card payment). For every individual card payment the retailer pays a charge to its bank called a Merchant Service Charge (MSC), most of which the retailer’s bank passes on to the consumer’s bank under the name of a MIF.

As a result, the final amount received by the retailer is less than the amount paid by the consumer. To compensate this loss of income, retailers usually add up these fees to the final price paid by consumers. Hence the consumer detriment.

Through the legislative process at EU level, there has been heavy lobbying by some card issuers and some banks to stop this initiative.

According to the evidence presented by these groups, the proposed limits would indefectibly lead to an increase of bank fees in general (e.g. in the form of card issuance fees).

Part of the evidence used by these companies would be based on Spanish figures.

According to them, since Spain adopted the first MIF limitation measures back in 2006, bank fees have not ceased to increase. Perhaps.

However, nobody has been able to substantiate that such increase is solely or mainly due to the MIF limitation measures.

In the meantime, the credit crunch and the burst of the real estate bubble in Spain have ravaged the Spanish banking system.

In this context, can anybody seriously argue that the reason why Spanish banks have consistently increased their fees is due to the MIFs limitations?

How can that be deducted from the banks’ accounts?

Moreover there are still commission free cards on the market, which proves that the alleged causal link is hard to prove.

OCU and BEUC reject these arguments and support the European proposal which should  boost the internal market for consumers.

Spain is the proof that such a ban or limitation is possible, without the catastrophic consequences for consumers that some lobbyists seem to find so inevitable.

Tuesday, 15 July 2014

Will consumer rights be at the heart of global sustainable development policy?

CI’s Head of Advocacy Justin Macmullan, outlines why the inclusion of consumer rights is fundamental for the future of sustainable development.

In 2015 the UN General Assembly has the task of agreeing a set of Sustainable Development Goals (SDGs) that will build on the momentum created by the Millennium Development Goals (MDGs).

Like the MDGs, the SDGs will represent a major international agreement and have the potential to influence development policy for years to come.

Good progress has already been made and a zero draft sets out seventeen goals with a number of targets under each.

But there is something missing. Consumer rights are not mentioned. CI believes this is a serious omission and we are campaigning for consumer rights to be put back into sustainable development.

The missing link

 

The zero draft does include a goal on Sustainable Consumption and Production (something CI has long campaigned for and strongly supports), however this is largely about supporting and promoting environmental and ethical consumption and, as important as this is, it doesn’t address the wide range of issues that consumers struggle with.

Apart from sustainable consumption and production, there are also many other goals and targets in the draft that consumer organisations would recognise and support – including poverty eradication, promoting an efficient and equitable economy, water, energy and health to name just a few.

Why consumer rights matter


The consumer perspective is important for two reasons.

Firstly consumer protection is fundamental to the implementation of many of the other goals that have been proposed and “implementation” is important. As we have seen with the Millennium Development Goals, it is one thing to develop a set of ambitious goals but it is another to deliver on them.

However consumer protection is also an important issue in its own right. Any full definition of sustainable development should include consumer protection.

After all, people’s ability to consume, the consumption choices they have available to them and whether they are treated fairly as consumers, fundamentally effects the quality of their lives and the lives of those around them.

To give just three examples of why consumer protection is important:
  • The first of the proposed SDGs is to ‘End poverty everywhere'. To achieve this poor and vulnerable people need to be sure that they can spend and save their limited income safely, yet they are often amongst the most exploited in the marketplace.
  • The third of the proposed SDGs calls for ‘Attaining healthy lives for all'. This means that consumers need access to healthcare but also protection against unsafe products and services that cause ill health, injury or death.
  • The eighth of the proposed SDGs calls for 'Sustained, inclusive and sustainable economic growth'. It is hard to see how this can be achieved unless consumers are represented and empowered to play their part in the economy.

Similar points can be made in relation to almost every one of the proposed Goals.

Putting consumer rights back into sustainable development

 

For this reason Consumers International is campaigning for implementation of the UN Guidelines for Consumer Protection to be added as a target under the proposed goal relating to ‘inclusive societies and access to justice’ or ‘means of implementation’.

This is a practical and realistic proposal. The UN Guidelines are internationally agreed and they have proved their value over more than 30 years.

Through CI’s State of Consumer Protection report we have also demonstrated that it is possible to measure their implementation (though we look forward to seeing what more can be done in this area with the right resources).

The process of negotiating the SDGs is already well advanced, so please join CI’s call for consumer protection to be included in the SDGs by contacting your Minister for Foreign Affairs.

You can also watch my video message on these goals - feel free to share.

Monday, 14 July 2014

Junk food World Cup: CI shows football puts profits ahead of world obesity crisis

Competitive sport and junk food should not go hand in hand. Consumers International’s social media campaign during the World Cup in Brazil this month demonstrates that unfortunately they often do, says CI's Nora Blascsok.


The tournament is being used by the food industry to market unhealthy food. Coca Cola is one of FIFA’s major partners and McDonald’s is one of the first-tier World Cup sponsors.

FIFA partners pay between $25-50 million each per year, while first tier sponsors pay between $15-20 million each .

Besides sponsors, other companies like Pepsi, Domino’s and KFC use the World Cup to sell more food and drink products. According to consumer research firm Webloyalty, sales of unhealthy food and beverages tied to the World Cup will reach $459 million in the UK alone.

To highlight the problem, CI asked people to collect examples of adverts in which pictures of footballers and other images relating to the World Cup are used to advertise food and beverage products high in fat, salt or sugar.

These examples were then tweeted or posted on Facebook using the hashtag #JunkFoodWorldCup.

CI Members, as well as many other people on social media around the world, actively participated in the campaign.

Pictures of billboards, TV adverts, interactive marketing promos and publicity stunts involving famous footballers were published on social media, showing how truly global the reach of the food industry and its marketing machine is, especially during events like the World Cup (see our collection of pictures on Facebook).

The social media campaign has reached an estimated 76,090 accounts on Twitter, with the hashtag #JunkFoodWorldCup mentioned in 716 tweets over a period of nearly three weeks.

Many of the adverts tweeted or posted on Facebook use techniques that are known to be appealing to children.

Not only do they star footballers who are well-known and admired by children throughout the world, they also use bright colours, music and often contain an interactive element (such as competitions or games).

CI food expert Anna Glayzer points out: “If children see their favourite footballer advertising crisps or a highly sugared beverage, they will associate that product with sport and with being fit and healthy.”

200 million children globally are either overweight or obese, with 40-50 million classified as obese.

Obesity in childhood has a high likelihood of leading to diseases such as diabetes, cardiovascular disease and cancer in adulthood.

Currently 2.1 billion people are obese and overweight worldwide.

CI is campaigning for global action to address the marketing of unhealthy food. In our publication, Recommendations towards a Global Convention to protect and promote healthy diets, CI calls on governments to restrict advertising that is likely to create an erroneous impression about a product’s health benefits and other characteristics, and to prohibit or restrict the sponsorship of international events by companies and brands associated with unhealthy foods and beverages.

You can see some of the images posted to Twitter  which show the extent of 2014's junk food promoting World Cup.






Protecting consumers in a new era of digital enterprise

Consumer protection faces dramatic change thanks to the fast-growing collaborative economy, argues CI Director General Amanda Long. 


I’ve just returned from California, where one of my engagements was to speak at the ODR 14 conference.

The success of ODR – online dispute resolution – is one of Silicon Valley’s best kept secrets. Take Modria, the ODR platform founded by this year’s organiser, Colin Rule.

It resolves more than 60 million disputes for users of eBay and Paypal every year – a figure that speaks to its appeal and advantages to consumers over traditional routes to redress, such as small claims courts.

Other providers, such as Youstice, are entering this space with their own innovative takes on dispute resolution.

They form part of a nascent, but growing landscape of apps and services that look to remove the friction and frustration of seeing complaints and disputes through to successful resolution. Examples of the wider landscape include the train refunds app in the UK, which makes it easy for commuters to claim the compensation they are due for delayed journeys.

My speech  formed part of a session entitled ‘Consumer Protection and the Collaborative Economy’.

Fellow speakers included former Directors of Trust and Safety from AirBnB and TaskRabbit.

The collaborative economy has grown at an astonishing rate in a short time. Take two of its best known platforms – Airbnb, the peer-to-peer short-term accommodation letting service and Uber, the service that links drivers with people who need transporting between places.

Airbnb has gone from zero to 600k listings and 15m guest bookings in less than six years. Uber has gone from zero to activity in 130 cities globally, providing millions of trips in less than five years.

That growth reflects their popularity with consumers, who have responded positively to the innovation and competition, choice and value these platforms have brought to their respective sectors.

However, as the speech noted, the rapid growth of these services can present a range of challenges on how to ensure longstanding consumer protections - such as those relating to fair treatment and safety - can best be transposed to the collaborative economy.  And how to achieve that without strangling the innovation that sets these companies apart.

The rulebooks that govern the markets that collaborative economy enterprises are disrupting were drafted at a time when services of this kind were unimaginable.

Therefore, the wisdom of just throwing the existing rulebook at these services has to be questioned.

Particularly where the service in question blurs across traditional regulatory siloes. Yet that’s what we’re seeing in the responses of some city authorities – a reflexive reaction that risks favouring incumbents more than it favours consumers.

Neither is complacency the answer. Indeed, providers of collaborative economy services need to realise that a perception of complacency, or worse, immunity, is likely to attract the kind of sub-optimal reflexive reaction outlined above.

So what is the answer? Simple: consumers must be the winner. But while this answer is simple, figuring out how we arrive at it will be more complex.

In some instances legislation and regulation will undoubtedly need to be rethought; and this has to happen in ways that can deliver a dual outcome that supports both innovation and protection, rather than having one trump the other.

But the key response has to come from collaborative economy enterprises themselves.

They will need to evince their pro-consumer credentials by demonstrating that where their innovation delivers a better proposition for consumers, protection is designed into that proposition.

Consumer bodies are ideally placed to help both collaborative economy enterprises and the relevant authorities navigate this complexity; and have an interest in doing so.

We understand the protections that must endure and why that is so; and have a deep understanding of the mechanisms by which this can be achieved.

And we also understand the benefits that collaborative platforms are delivering to consumers. Collaboration with us will be key to arriving at the right answer.

Wednesday, 4 June 2014

Empower financial consumers with CI's latest e-learning course

CI's financial services expert Nicola O'Reilly outlines our new e-learning course on basic financial services – a great way to help consumer advocates campaign for better protection.

Our aim to develop a stronger consumer movement will be taking a major new step over the next couple of months with the launch of our second e-learning course.

Free to staff of CI Members and CI Supporters, our second course looks at how consumer groups can use, understand and influence policies and practices in financial services.

We have partnered with the SMART CAMPAIGN to deliver this course which is based on their Client Protection Principles.

With an estimated 150 million consumers entering the financial services market each year, we also need many more consumer advocates working in this area to ensure the way consumers spend, save, send and receive money is secure and reliable and clearly and competitively priced.

You can receive updates on how to register by downloading the application form on the CI website.

The course is made up of five one-hour sessions, taken over a five week period starting on 18 June 2014.

The seminars are conducted online via our Adobe Connect service, with an offline alternative for those with unreliable internet. This e-learning experience will give consumer advocates the knowledge and confidence to:
  • Understand what financial consumer protection looks like in practice
  • Explain to others the need for financial consumer protection and the role of consumer advocates
  • Show how good practices in financial services can improve the consumer experience
  • Find tools and resources needed to develop advocacy campaigns in financial services    
  • Know how to use consumer advocacy to improve financial consumer protection.

This course is specifically designed for those who know about consumer protection and are looking to apply that knowledge to financial services. Each seminar will include a tutorial, with a speaker from CI and an expert from our partners at the SMART CAMPAIGN and a Q and A session.

Participants who complete the course can expect to earn a certificate, signed by CI, giving them the confidence and credibility to engage their national standard body on consumer issues within the international context.

Why is CI doing this? Consumers International exists for two reasons: to campaign for consumer rights at the international level and help develop consumer rights protection where it’s needed most.

On the first issue we are working with our Members and Supporters in every region of the world – and with international decision-making bodies such as the G20 – to stand up and demand a better deal for consumers.

On the second issue (what we at CI call Organisational Empowerment) we are putting tremendous efforts into improving consumer protection in countries and communities where it is poor or non-existent.

Financial services is used by consumers all over the world on a daily basis, those consumers need representation, so we are providing this e-learning to support more consumer advocates to work in the area.

We hope that our financial services e-learning course (together with others we have planned on campaigning, business development and communications) will help our Members and Supporters effectively serve and protect consumers.

Don’t forget to email e-learning@consint.org if you want find out more or simply download an application from the CI website.